Building Better Mobile Applications for a Brighter Tomorrow!

Mobile applications are the next growth drivers of the economy with much of smartphone users accessing the web for the first time mainly through their phones; the opportunity that presents itself is enormous. No wonder there are thousands of android applications, iphone applications, windows applications and ipad applications that are written by application authors each day and uploaded to app stores for purchase and download by users. Some are free, others are paid while some others are free only during the initial testing phase but as they acquire a critical mass of users, they turn into paid applications with many more features.

Our focus: Better Navigation

Users have to make a judgement about buying the application from the ratings, reviews, description and word of mouth publicity that an application enjoys. Online and offline advertising plays a key role in ensuring that the application gets the visibility that is required. In order to deliver a flawless experience to users, mobile application designers have to ensure that they get the design right in order to give users a seamless experience when they are using any app be it android, windows, blackberry or iOS.

HTML 5 Application

The one thing that makes any app easier to use is the ease of navigation and the ability to deliver the required information in the simplest possible manner. HTML 5 Application design is very widely used in order to deliver applications that are light-weight, easily navigable and can present information in succinct format to users. Being an extension of hyper text mark up language it can be easily learnt by designers all over the globe and one can design apps without much programming knowledge also. Being open source, there is no license fees required to buy, install or learn it.

Catering to specific demographics

Windows mobile application development in India is gaining momentum as both Windows 8 and 8.1 have ready-made templates in Visual Studio 2008 which can be used to make mobile apps and upload them to the windows store. Similarly Apple app store and Google Play store cater to the demands of Apple and Android users which occupy the high end and low end of the market. Each market has its own demographics and economics associated with it and the needs of users at each spectrum of the market are radically different. Android users want cheaper expandable storage while iPhone users do not mind expensive expandable storage as long as it guarantees reliability and non-corruptibility during day to day use.